BSO Solutions (Pty) Ltd ta e-Vattie Purified Water

Optimal water intake is essential for your health and every cell in your body needs water to function properly. Through the purification process, many types of impurities such as bacteria, algae, fungi, parasites, metals like copper and lead as well as chemical pollutants are removed. With the rise of a health-conscious population and the benefits of purified water consumption, the drive to start a purified water company was birthed. This decision was fueled by the identification of a gap of supply in the market. The magic would be in the naming of the product and its brand positioning. The idea is to deliver something fresh and new, something that would spark an interest, and something that the masses would identify with, something proudly South African. And so the name e-Vattie was born! A South African Street term from the Afrikaans word "water". The "e" symbolizing the 4th Industrial Revolution tech environment at hand, solidified by the addition "ie" to seal the deal. "e-Vattie" would be the name that would surprise the masses and also create a buzz, a curiosity that would set the brand apart and keep it alive!