Celebrating 100 Years of Peels A Century of Pure Honey Excellence

Midlands, South Africa - May 2024

Peel's, South Africa's oldest honey company, is proud to celebrate its centennial anniversary. From humble beginnings in 1924, Peel's has grown into a beloved household brand known for its unwavering commitment to quality and heritage.

A Journey Through Time

The Peel's story began with Jack Peel, a passionate beekeeper who started his apiary as a hobby in the Midlands. Jack's love for bees and dedication to producing pure honey soon found a growing customer base among friends and neighbours. As demand soared, so did the number of his beehives. In 1956, Jack met fellow beekeeper John Smith. Their shared enthusiasm for beekeeping led to a fruitful partnership. After Jack's passing in 1959, John and his wife Faye continued to build on Jack's legacy. They sold their honey products directly from their car boot by the roadside, eventually constructing a charming wooden kiosk that became a local landmark.

A Legacy of Quality and Community

Peel's has changed ownership over the years, each new custodian bringing fresh ideas and energy while maintaining the brand's core values. Today, the Peel's shop on the scenic Midlands Meander is a popular destination, with loyal customers cherishing memories of visits, road trips, and the delicious taste of Peel's honey. Our beekeeping operations have expanded significantly, with hives across KwaZulu-Natal and the Free State. Peel's remains committed to supporting small and medium-sized local beekeepers, ensuring our honey is 100% South African and of the highest quality.

The Benefits of Honey

As we celebrate this milestone, we also highlight the numerous benefits of honey consumption. Honey is a natural sweetener and a source of antioxidants, vitamins, and minerals. It has antibacterial and anti-inflammatory properties, making it a valuable addition to a healthy diet. Whether enjoyed in tea or coffee, spread on toast, or used in cooking and baking, honey's versatility and health benefits are unparalleled.

Looking Forward

As we commemorate 100 years of excellence, we extend our deepest gratitude to our customers, beekeepers, and everyone who has been part of the Peel’s journey. Our dedication to producing pure, high-quality honey remains steadfast, and we look forward to many more years of serving our community. Here's to the next century of Peel's - let the journey continue!

Contact: Peel's Honey
Midlands Meander, South Africa
Phone: +27 (0) 33 330 0000
Email: sales@peelshoney.co.za
Shop Online: peels.co.za