February 16, 2024

Three Reasons Why Smoke-free Products Will Replace Cigarettes

In the age of constant news updates and widespread social media influence, misinformation and conspiracy theories are thriving. This information overload leaves people feeling overwhelmed and susceptible to false narratives, hindering society's efforts to address pressing issues, according to Branislav Bibic, Managing Director at Philip Morris South Africa.

Bibic highlights the impact of misinformation on public perceptions and behaviors, citing smoke-free alternatives to cigarettes as an example. Despite scientific evidence supporting their potential to reduce harm compared to traditional smoking, these innovations face opposition from campaigns aimed at distorting facts.

He explains that the dissemination of accurate information about smoke-free products is crucial, as it empowers adult smokers to make informed choices. Bibic outlines three key reasons why the progress of smoke-free products will ultimately prevail:

1. **Improved Understanding:** A growing understanding of the causes of smoking-related diseases has led to the development of less harmful alternatives. Contrary to popular belief, nicotine is not the primary cause of smoking-related diseases. Smoke-free products, which deliver nicotine without burning tobacco, have been shown to significantly reduce harmful chemical exposure compared to cigarettes.

2. **Technological Advancements:** Investment in technology has driven the development of smoke-free products. Industry players and new entrants have responded to calls for less toxic nicotine products by investing in alternatives that do not involve tobacco combustion. These products offer smokers viable options to transition away from traditional cigarettes.

3. **Widespread Debate:** Active debates on tobacco harm reduction and the evidence supporting smoke-free products are gaining traction. Expert voices are advocating for a risk-proportionate approach to regulation, with stricter regulations for cigarettes and more permissive measures for non-combustible alternatives. This regulatory environment fosters acceptance and access to safer alternatives for adult smokers.

Bibic emphasizes that while quitting tobacco altogether is the best decision, many smokers struggle to quit successfully. For these individuals, access to scientifically substantiated smoke-free alternatives is essential. He underscores the importance of factual evidence in supporting the positive impact of these products and their role in achieving a smoke-free future.

In conclusion, Bibic calls for continued support from public health authorities, medical professionals, and regulators to accelerate the availability of safer alternatives to cigarettes. By providing accurate information and regulatory support, society can empower adult smokers to make healthier choices and work towards a smoke-free future.